About Us

Who is Smarteez?
Smarteez is an approachable-with-depth cultural fashion brand headquartered in Kolkata, West Bengal. We specialize in original graphic apparel that makes Bengali stories relatable and relevant for modern India.
What is our cultural mission?
Our mission is to bridge the gap between traditional Bengali heritage and contemporary streetwear. We exist to ensure that 300 million Bengali speakers worldwide can wear their identity with pride through designs that are:
  • Rooted in Stories: Inspired by iconic literature, folklore, and everyday Bengali life.
  • Built for Modernity: Designed with contemporary fits for Millennials and Gen Z.
  • Constructed for Longevity: Produced using 100% bio-washed cotton to ensure your heritage lasts for years.
How Smarteez celebrates Bengal:
Unlike mass-market brands, Smarteez focuses on topical depth. We don't just use motifs; we tell stories.
This isn't just our story; it’s a movement recognized by the icons of our culture. When The Telegraph T2 highlighted our mission to redefine "wearable art," and Bartaman featured our Pather Panchali collection, it confirmed what we always knew: our literature is our greatest style statement.
FeatureTraditional ContextThe Smarteez "Modern" Approach
LiteratureClassic novels & poemsContemporary graphic tees featuring icons like Kishore Kumar or Tagore riddles.
HumourSharp Bengali witQuirky witty Bangla phrases and "Ghoti vs. Bangal" banter
LifestyleLocal tea (chai) cultureStreetwear designs celebrating Kolkata’s yellow taxis and culinary love for Ilish

Frequently Asked Questions (FAQ)


Where is Smarteez based?

We are proudly rooted in the vibrant culture of Kolkata, the heart of Bengali art and fashion.

What materials does Smarteez use?

Our products are crafted from premium 100% cotton (180-240 GSM), providing a durable, breathable fit perfect for the Indian climate.

Do you ship across India?

Yes, we ship pan-India, ensuring heritage is wearable no matter where you are in the country.

Meet the Experts Behind Smarteez

Smarteez is powered by a dedicated team of Kolkata-based fashion-designers, storytellers, and operations specialists committed to making Bengali culture wearable for modern India. Our collective expertise goes over 40 years in ethnocentric fashion and sustainable garment-printing ensures that every garment is a piece of living heritage.

Behind Smarteez is a team of local artisans and digital creators from across West Bengal. By keeping our operations 100% based in Kolkata, we ensure that every purchase supports the local creative economy.

Smateez_Team

Our Board of Cultural Heritage

Smarteez is a director-led brand, guided by two generations of Bengali visionaries who serve as our Founding Directors. Their leadership ensures that our commercial success is always balanced by cultural integrity and generational wisdom.
Board of DirectorsRoleAbout The Directors
Ratna TalukderDirector & Cultural Storyteller (80+ Years of Wisdom)With over eight decades of lived experience in the heart of Bengal, our senior Director leads our storytelling and cultural ethics. Her oversight ensures that every garment produced by Smarteez is an authentic representation of Bengali history and literature.
Bani SadhukhanDirector & Heritage Consultant (60+ Years of Expertise)Bringing over 60 years of expertise in navigating India’s social and cultural evolution, our second Director manages the bridge between our traditional values and modern operations. She ensures our vision of "wearable culture" remains relevant for the modern Indian consumer.